When Bedazzled arrived in theaters in October 2000, one of the film’s highest‑profile promotional moments backfired. Elizabeth Hurley, who plays the Devil in Harold Ramis’s remake, attended the picture’s premiere despite the Screen Actors Guild conducting a strike at the time. Her presence on the red carpet drew an immediate and public rebuke from SAG; the union and its supporters criticized the appearance as tone‑deaf and as undermining collective bargaining efforts. What might ordinarily have been routine publicity became a controversy that briefly overshadowed Hurley’s praised performance and the film’s marketing push. The episode fed headlines and industry conversations about the responsibilities of high‑profile talent during labor disputes and served as an awkward publicity blemish on a release that otherwise generated mixed reviews and modest box‑office returns.
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