Michael Ritchie's 1979 romantic comedy suffered an unusually abrupt commercial burial. Despite generally favorable reviews praising Monica Vitti, the Cannes setting, and the film's polished craftsmanship, Paramount released it in only three American cities—New York, San Francisco, and Los Angeles. The Trans-Lux East in New York received an exclusive engagement, but after only four weeks the studio withdrew the picture from general release. Jon Gould, Paramount's Director of Marketing Administration, later offered a brutally businesslike explanation: the film had a high awareness level and a striking advertising campaign, but 'no word of mouth.' In the studio's calculation, audiences were not flocking to the movie, so Paramount simply stopped spending money on it.
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AI concept artworkArchive Record · 1970s
Paramount Pulled An Almost Perfect Affair After Four Weeks, Leaving It a 'Lost' Film
An Almost Perfect Affair / 1970s
Michael Ritchie's 1979 romantic comedy suffered an unusually abrupt commercial burial. Despite generally favorable reviews praising Monica Vitti, the Cannes setting, and the film's polished craftsmanship, Paramount released it in only three American cities—New York, San Francisco, and Los Angeles. The Trans-Lux East in New York received an exclusive engagement, but after only four weeks the studio withdrew the picture from general release. Jon Gould, Paramount's Director of Marketing Administration, later offered a brutally businesslike explanation: the film had a high awareness level and a striking advertising campaign, but 'no word of mouth.' In the studio's calculation, audiences were not flocking to the movie, so Paramount simply stopped spending money on it.
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