Ernest Pintoff's 1971 counterculture collage Dynamite Chicken was never a Richard Pryor vehicle. Pryor's contribution amounted to roughly ten minutes in a sprawling, improvised mix of interviews, stand-up performances, political sketches, archival footage, and comedy segments, originally assembled on a budget of $225,000 and first shown primarily on college campuses. But in 1982, after Columbia Pictures' Richard Pryor: Live on the Sunset Strip revived the comedian's box-office power, distributor Seymour Borde & Associates reissued Dynamite Chicken with a new poster, trailer, and advertising campaign that focused almost entirely on Pryor. The marketing made the seven-year-old film look like a new Pryor feature and strongly implied that he was its principal star.
Pryor objected, arguing that the campaign exploited his name and misrepresented both the film's age and his limited screen time. He initially filed a $6 million lawsuit seeking to halt the distribution. On November 13, 1982, Los Angeles Superior Court Judge John Cole issued a preliminary restraining order against the distributors; on December 2, the judge ruled in Pryor's favor and required the advertising to be corrected so that it accurately reflected his small role. The ruling did not permanently prevent the film from being marketed through Pryor's celebrity: most later home-video releases continued to feature him prominently, preserving the very promotional distortion that had triggered the lawsuit.
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