When Burton cast Michael Keaton as Bruce Wayne and Batman for the 1989 film, the decision triggered an extraordinary backlash before audiences had seen a frame of the movie. Keaton was known primarily as a comic actor, particularly for Burton's Beetlejuice, and did not possess the conventionally muscular action-star image many fans expected from the role. Burton deliberately rejected the idea that Batman needed to be a physically imposing superhero, arguing that the character's power came from being an ordinary man who used an elaborate costume and fear as weapons. Fans and sections of the media reacted so fiercely that the casting controversy became a major public-relations crisis for Warner Bros.; the source text even reports claims that the studio's share price slumped, though that specific financial detail is not firmly documented there. Burton and producer figures Jon Peters and Peter Guber also clashed during the troubled production. The controversy was ultimately neutralized by the film's enormous success, with Keaton's performance widely praised and the picture becoming a landmark in the darker, psychologically driven style of modern superhero cinema.
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