One of the production's most surreal jokes briefly became a real-world deception—although an unintended one. Within the film, Hal Raymond's movie was retitled from the bland Choice of Ending to the sensational Shoot Me Before I Kill Again. Michael Ritchie had arranged for posters and signage advertising the fictional picture to appear around Cannes, where they blended into the festival's dense jungle of competing publicity. He later recalled that several producers saw the posters and approached the filmmakers hoping to invest in what they assumed was an actual movie. The incident perfectly captured the festival's atmosphere of aggressive dealmaking, where a title on a wall could generate instant interest before anyone verified that the production existed. The supposed film was fictional, but the mistaken investor interest was a documented production anecdote rather than a fabricated urban legend.
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