Before The Burning was even shot, it became part of a frantic early-1980s race to exploit the slasher market. Harvey Weinstein had written a five-page treatment under the title The Cropsy Maniac in 1979 and registered it in April 1980, a month before Friday the 13th reached theaters. At the same time, another production was developing what would become Madman, also built around the Cropsey-type legend. During a summer 1980 casting call for Madman, an actress casually mentioned that her boyfriend was appearing in The Burning. The revelation alerted the Madman filmmakers to the overlap, prompting them to abandon and rewrite their entire premise. The change delayed filming until October 1980 and contributed to Madman’s postponed theatrical release in January 1982. By the time The Burning arrived in theaters in May 1981, audiences were facing an overcrowded field that included Friday the 13th Part 2, Happy Birthday to Me, Final Exam, The Fan, Graduation Day, Eyes of a Stranger, and a re-release of The Texas Chain Saw Massacre. The result was a brutal commercial squeeze: despite a promising opening in Buffalo, where it earned $33,000 across three theaters and two drive-ins, attendance dropped by more than half the following week, and the film’s domestic theatrical run ultimately produced only about $707,770 after later re-releases.
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