In 2011 Miles Long moved beyond the camera and into courtroom strategy by formally trademarking his stage name — a move that culminated in a successful lawsuit against a company that had used his persona to market a product without his permission. The public, pithy description in his biography conceals a familiar, bruising backstage fight over control of identity and commerce: once performers begin to attach their name to everything from DVDs to branded merchandise, policing unauthorized uses becomes essential. Long’s successful litigation signaled he would not allow third parties to capitalize on the brand equity he had spent decades building in adult entertainment, photography and event production.
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AI concept artworkArchive Record · 2010s
Miles Long’s 2011 Trademark Fight: When a Stage Name Became a Lawsuit
Miles Long / 2010s
In 2011 Miles Long moved beyond the camera and into courtroom strategy by formally trademarking his stage name — a move that culminated in a successful lawsuit against a company that had used his persona to market a product without his permission. The public, pithy description in his biography conceals a familiar, bruising backstage fight over control of identity and commerce: once performers begin to attach their name to everything from DVDs to branded merchandise, policing unauthorized uses becomes essential. Long’s successful litigation signaled he would not allow third parties to capitalize on the brand equity he had spent decades building in adult entertainment, photography and event production.
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