George Pal envisioned Doc Savage as the beginning of an enormous franchise: he had acquired rights to 181 novels from Norma Dent, hoped to make multiple theatrical films, and ultimately expected television networks to compete for the property. The production was already destabilized once before filming, when a writers strike delayed the project and led to the replacement of both the original director and Pal's first choice for Doc, bodybuilder and former Hercules star Steve Reeves. Ron Ely was eventually cast, bringing the baggage of having been typecast as television's Tarzan and largely pushed into European work afterward. After filming began in Southern California on January 23, 1974, the movie suffered a further institutional blow when Warner Bros. changed studio heads. Ely later said the new executives did not know how to sell the picture, and that he was “stunned” when he saw the finished version. The marketing disaster became part of the film's legend: one film buyer reportedly called it “unsellable” and “horrible,” while Variety condemned its acting, action scenes, and forced camp humor. Released in June 1975, it was effectively overwhelmed by Steven Spielberg's Jaws. The failure was especially bitter because it became the last completed film of the pioneering producer behind The War of the Worlds and The Time Machine, ending Pal's intended Doc Savage cycle before it began.
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