Charles & Diana: A Royal Love Story / The Royal Romance of Charles and Diana / 1980s
The engagement and impending wedding of Prince Charles and Lady Diana Spencer triggered an unusually frantic television race between ABC and CBS. CBS had originally planned to broadcast The Royal Romance of Charles and Diana in December 1982 as a Hallmark-sponsored pre-Christmas presentation, but abruptly moved it forward to September—before the official beginning of the new ratings season—in an apparent attempt to seize the public’s fascination with the royal couple. ABC responded by advancing its own rival production, Charles & Diana: A Royal Love Story, to September 17, only three days before CBS’s film. The scheduling war became so last-minute that TV Guide did not even list ABC’s broadcast, and one reviewer requesting a preview was told, in the case of one production, “Are you kidding? They’re still gluing the tape together.” ABC’s film, directed by James Goldstone and filmed in Kensington and Westminster, depicted the couple’s courtship and wedding, but the frantic release strategy did not deliver the ratings victory the network wanted. It ranked only 28th among American programs that week, while CBS’s The Royal Romance became the most-watched prime-time show of the following week, earning a 24.0 Nielsen rating and a 37 share. The episode stands as a vivid example of television networks exploiting a major real-world spectacle through rushed, competing productions and aggressive schedule manipulation.
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