Treasure Island Media, founded by composer-turned-producer Paul Morris, became one of the most controversial companies in gay pornography because it specialized in bareback films—productions made without condoms. The dispute moved beyond the content of the films and into the institutions that recognized or hosted the adult industry. In October 2007, Treasure Island Media won Best US Studio at Berlin's DAVID Awards. The decision provoked an immediate public controversy: Bruce Cam, founder of the condom-focused studio Titan Media, declined a Lifetime Achievement Award at the same event, making the disagreement over bareback production impossible to ignore. The episode exposed a sharp divide within gay adult entertainment between producers who treated condomless sex as an artistic or subcultural statement and those who viewed it as an unacceptable public-health risk.
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