In 2009, Matthew Alan appeared with actress Catherine Combs in a Folgers coffee commercial built around a brother returning home and sharing a warm Christmas-morning reunion with his sister. Although the advertisement was intended as sentimental holiday advertising, viewers noticed what they considered unusually intimate romantic undertones between the siblings. The reaction became a recurring piece of online pop-culture conversation: the commercial developed a fan following precisely because its earnest family warmth seemed, to some audiences, strangely flirtatious. The advertisement was subsequently mocked and reinterpreted in comedy sketches by Daniel Tosh and Chelsea Handler, transforming an ordinary seasonal commercial into a minor piece of bizarre advertising lore. There is no indication that the performers or Folgers intended an incestuous implication; the controversy was a matter of audience interpretation and comedic parody rather than a documented scandal.
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