In February 2022 Julian Adams turned up in one of the year's most ironically notorious advertisements: a Super Bowl commercial for the cryptocurrency exchange FTX that featured comedian Larry David. Adams appears as Thomas Jefferson opposite a Benjamin Franklin figure in a staged Founding Fathers tableau — the spot's comic pivot being David barging in on historical gravitas, prompting Adams's Jefferson to shout, "The people shall have the right to vote!" The ad ran during Super Bowl LVI (Feb. 13, 2022) at a moment when celebrity-backed crypto marketing was at its peak, and it fit squarely into FTX's strategy of using high-profile spokespeople to convey mainstream legitimacy.
Preparing the daily feature…
AI concept artworkArchive Record · 2020s
The Super Bowl Ad That Turned Toxic: Julian Adams as Thomas Jefferson in Larry David's FTX Spot
FTX Super Bowl Commercial (Larry David) / Julian Adams / 2020s
In February 2022 Julian Adams turned up in one of the year's most ironically notorious advertisements: a Super Bowl commercial for the cryptocurrency exchange FTX that featured comedian Larry David. Adams appears as Thomas Jefferson opposite a Benjamin Franklin figure in a staged Founding Fathers tableau — the spot's comic pivot being David barging in on historical gravitas, prompting Adams's Jefferson to shout, "The people shall have the right to vote!" The ad ran during Super Bowl LVI (Feb. 13, 2022) at a moment when celebrity-backed crypto marketing was at its peak, and it fit squarely into FTX's strategy of using high-profile spokespeople to convey mainstream legitimacy.
The daily feature is taking an intermission. There’s still an entire archive to explore.
