Body Double was supposed to launch the first film in Brian De Palma's three-picture arrangement with Columbia Pictures, following his successes with Carrie, Dressed to Kill, and Scarface. According to De Palma, Columbia executives were enthusiastic about the project during its production, but their attitude changed sharply after a preview screening for studio personnel in Van Nuys. The audience response was weak, and executives became alarmed by the film's combination of pornography, sexual voyeurism, and unusually graphic violence. De Palma publicly blamed the studio's corporate culture, arguing that Columbia's parent company, Coca-Cola, was extremely sensitive to negative publicity linking its product to screen violence and that the executives were 'corporation types' rather than traditional showmen. The disagreement ended with De Palma and Columbia mutually agreeing to terminate the three-picture deal. Released on October 26, 1984, against The Terminator, Body Double opened in third place, was pulled after only four weeks, and grossed approximately $8.8 million against its $10 million budget. Its initial commercial failure and hostile reception contrasted sharply with its later reputation as a cult film.
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