Robert J. Emery and Cleveland rock impresario John Pappas originally presented the film as Sign of Aquarius, later also circulated as Love Commune and The Aquarians: an independently financed, approximately $100,000-to-$250,000 hippie musical shot around Cleveland locations including Public Square, University Circle, the Cleveland Museum of Art, and the Detroit-Superior Bridge. Its story followed mostly white commune members who panhandled, protested the Vietnam War, used marijuana and LSD, attended rock concerts, and drifted through psychedelic sex-and-drug episodes. When the original version failed to attract an audience, distributor and exhibitors changed course. The film was retitled Ghetto Freaks and altered with roughly two additional minutes of footage depicting a handsome Black man and robed women performing a knife-and-blood ceremony. The new material was used to market the picture as a blaxploitation and interracial-sex shock film, even though nearly all of the principal characters and performers remained white and the central plot was still the same Cleveland hippie melodrama. Gene Siskel condemned the campaign as hot but misleading advertising, while Jet and Ebony denounced it as a hurried attempt to exploit the commercial success of contemporary Black films such as Cotton Comes to Harlem and Shaft. Reviews highlighted the cynical mismatch: the movie promised by the advertising was not the movie audiences largely received. The controversy became part of the film's lasting identity, with the original Love Commune version and the racially rebranded Ghetto Freaks version later preserved and distributed separately by Something Weird Video.
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