All About Steve (2009) collapsed critically and became a cultural punchline: the Fox 2000 rom‑com — developed from a Kim Barker spec and shot beginning in July 2007 with Bradley Cooper among the cast — opened to a 7% Rotten Tomatoes score, Metacritic’s 17/100 and tepid box office (about $40.1 million worldwide). In the aftermath the film picked up five Golden Raspberry nominations for the 2010 ceremony, including Worst Picture, Worst Director (Phil Traill), and Worst Actress for Sandra Bullock. In a highly unusual bit of showmanship and humility, Bullock actually accepted the Razzie award in person — handing a copy of All About Steve to every member of the audience and promising to attend the following year if they all watched it — even quipping, when an audience member thanked her for the DVDs, “You say that now.” The next day she won the Academy Award for Best Actress for The Blind Side, making her one of the very few performers to receive both a Razzie and an Oscar in the same awards season. The juxtaposition became an enduring, peculiar Hollywood footnote: a rare public double that critics and columnists cited for years as evidence that success and failure in the industry can arrive back‑to‑back and that self‑deprecating publicity can defuse a career embarrassment.
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