Desperate for leverage, Local P-9 hired freelance corporate-campaigner Ray Rogers, who arrived with charts, media strategies and promises of nationwide pressure on Hormel. Rogers scored short-term publicity — and got national figures such as Jesse Jackson involved — but the tactic could not overcome a coordinated counterpunch: Hormel locked out strikers, hired replacement workers (widely labeled scabs), and ultimately leased half the plant to a separate concern paying as little as $6.50 an hour. Over the course of months and years the company replaced almost 80% of the workforce (more than 700 positions), leaving shattered families, bitter recriminations in the community and accusations that the UFCW had effectively abandoned the very members it was supposed to protect. The confrontation laid bare ugly trends of the Reagan era — corporate hardball, weakened labor leverage, and internecine union politics — and left a long-lasting stain on labor solidarity and the lives of Austin’s working families.
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AI concept artworkArchive Record · 1980s
Consultants, Scabs, and a Corporate Campaign: How the Strike Was Broken
American Dream (1990) / Hormel Strike / 1980s
Desperate for leverage, Local P-9 hired freelance corporate-campaigner Ray Rogers, who arrived with charts, media strategies and promises of nationwide pressure on Hormel. Rogers scored short-term publicity — and got national figures such as Jesse Jackson involved — but the tactic could not overcome a coordinated counterpunch: Hormel locked out strikers, hired replacement workers (widely labeled scabs), and ultimately leased half the plant to a separate concern paying as little as $6.50 an hour. Over the course of months and years the company replaced almost 80% of the workforce (more than 700 positions), leaving shattered families, bitter recriminations in the community and accusations that the UFCW had effectively abandoned the very members it was supposed to protect. The confrontation laid bare ugly trends of the Reagan era — corporate hardball, weakened labor leverage, and internecine union politics — and left a long-lasting stain on labor solidarity and the lives of Austin’s working families.
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