The film's problems did not end when production wrapped. An executive at Columbia Pictures who had acquired the rights left the studio before the picture could receive a substantial release, and the resulting distribution collapse kept The American Success Company from reaching a wide audience. The movie then became an unusually mutable object: Richert re-edited and retitled it as American Success in 1981, and again as Success in 1983, adding a new voice-over narration; other versions circulated as The Ringer and Good as Gold. The repeated alterations reflected more than ordinary tinkering. Cohen later claimed that Richert's changes to the original screenplay damaged the film, while critics disagreed sharply about the final result—some praising its morbidly stylish satire of capitalism and macho posturing, others arguing that its lack of coherence sank it. The dispute and the distribution breakdown left the picture as a cult curiosity rather than the broadly released work its creators had intended.
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