In early 2009 Tyler Perry publicly threatened legal action against Memphis-based Mo' Money Taxes after the company aired a television spot that Perry said crudely parodied his trademark character, Madea. The ad featured a large white man, John Cowan, in drag billed as 'Ma'Madea' and riffed on scenes from Perry’s film Madea Goes to Jail. Perry — fiercely protective of the Madea brand he created and monetized across plays, films and books — objected to what he portrayed as an offensive knockoff, pressing for its removal. The controversy ended quickly when the allegedly offending commercial was pulled from circulation; the incident demonstrated Perry’s willingness to use legal threats and public pressure to police imitators and parodies of his characters and underscored the cultural visibility (and vulnerability) of Madea as both a commercial property and a lightning rod for debate about race, comedy, and parody.
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