Larry David FTX Super Bowl Commercial (featuring Julian Adams as Thomas Jefferson) / 2020s
Julian Adams appears briefly as Thomas Jefferson in the now-infamous Larry David commercial that ran during the 2022 Super Bowl for the cryptocurrency exchange FTX. The ad — a high-profile celebrity-backed effort intended to normalize and mainstream the brand — featured David interrupting a tableau of Founding Fathers and included Adams in the role of Jefferson, shouting a line to comedic effect. Months after the spot aired, FTX imploded: the company filed for Chapter 11 bankruptcy in November 2022 amid revelations of misused customer funds and chaotic internal controls. Founder Sam Bankman-Fried was arrested in the Bahamas in December 2022 and later extradited and criminally charged in the U.S.; civil and regulatory investigations followed from the SEC, DOJ, and other agencies.
The collapse turned a glossy Super Bowl ad into a case study about the risks of celebrity endorsements. Larry David — and the roster of public figures who had promoted FTX in various campaigns — found themselves associated with one of the most spectacular corporate failures of the decade. For lesser-known performers like Adams, who played Jefferson in the spot, the connection was an odd footnote: a Super Bowl appearance that became part of a broader reputational and legal fallout. The episode also helped sharpen industry and regulatory attention on influencer and celebrity financial endorsements, triggering public backlash, media lampooning of the ad, and renewed calls for clearer disclosure and accountability in paid promotions tied to volatile financial products.
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