Shane's professional partnership with Seymore Butts ended alongside their personal relationship in 1995. After the breakup, she established her own production company, Shane's World, and built the brand around documentary-style excursions in which performers were taken out of the studio and filmed in unfamiliar or exotic environments. The company later became the subject of a trademark dispute involving two former employees, her personal assistant and cameraman, who were known professionally as Jennie and Brian Grant. Rather than ending in a simple shutdown, the conflict produced a licensing arrangement for the Shane's World name, allowing the Grants to continue operating the production company under that brand. The dispute is a revealing example of how adult-film businesses could be built around a performer's personal identity and then become contested commercial property after the founder's retirement. Shane left the industry in 1999 to start a family, but briefly returned in 2007 to make Shane and Friends, leaving the Shane's World name in the hands of the successor operation created through the licensing deal.
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