In 1971 Marjoe Gortner invited documentary filmmakers Howard Smith and Sarah Kernochan to ride with him on what he called his last revival tour — but with a twist: Gortner, once a celebrated child evangelist, had long stopped believing and agreed to let the cameras capture the techniques he used to manufacture religious ecstasy. The resulting 1972 film intercuts raw revival meetings from Los Angeles, Fort Worth, Detroit and Anaheim with candid confessions in which Gortner explains how preachers psych out audiences, plant stooges, manipulate altar calls and use theatrical cues (he even confessed modeling stage mannerisms on Mick Jagger) to extract donations. Though Smith and Kernochan obtained the preacher's cooperation, most evangelists and parishioners in the footage were unaware of the film's exposé aim; its release unleashed a storm of press attention, an Oscar for Best Documentary at the 45th Academy Awards, and fierce discomfort in the Bible Belt — distributors deliberately curtailed Southern screenings for fear of backlash, cementing Marjoe's reputation as one of the first unflinching cinematic takedowns of mid-century revivalism.
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